Divyam Kaushik

Divyam Kaushik

PERSONAL SUMMARY:

A highly professional, dynamic, passionate and digital savvy brand communication specialist with over 7 years of experience of maximising the awareness and eventually sales/ profitability of recognisable brands. Passionate about helping business’s reach respective goals using different means of marketing/communication.

QUALITIFICATIONS:

• MBA in Marketing (IBS – Pune -2007-09)
• Bachelor of Science (Physics Major 2004-07)

CERTIFICATIONS:

• Digital Branding and Engagement (Curtin University -2016)
• IPA Foundation (IPA – 2013)

AREAS OF EXPERTISE:

• Integrated Campaigns (ATL + DIGITAL + BTL)
• Community Development
• Marketing of Website + Mobile App
• Digital Marketing
• Content Marketing
• Brand Management
• Brand Partnership/ Alliances

EXPERIENCE:

• DB Digital - Mar’ 15 – Present
• Dentsu Webchutney - Feb’14 – Mar’15
• Ogilvy & Mather - 2013- 2014
• BBDO - 2010- 2013
• Dentsu - 2009- 2010

WORK EXPERIENCE:

D B Digital (Noida) Designation: Marketing Manager (Across Hindi Speaking Markets) Heading the B2C marketing for dainikbhaskar.com with the objective of increasing awareness of DainikBhaskar.com (Largest Hindi News Website). My role requires us to plan/ideate brand/tactical campaigns based on trends and brand requirements via digital, social, print and other possible Medias. Currently responsible for increasing direct traffic on dainikbhaskar.com and divyabhaskar.com (Dainikbhskar.com is the second largest website in India and largest in language domain with over 45 million UV/month and 1 Billion PV/month)

Key Projects-

• Launch of Website in UP – Across 10 major cities Result- 70% increase in traffic from across the state
• Mobile App download campaign – Across 10 major cities Result- Got over .5 Million downloads in a span of 1 month
• Brand Campaign for dainikbhaskar.com and divyabhaskar.com Result –Helped in increasing brand awareness resulting in increase of brand traffic
• Launch of video bulletin Result – Cumulative 100k views per day
• Conceptualization of Gadget section on the basis of user feedback Result – Observed traffic increase of over 1 million per month
• WAP campaign –Media campaign to promote the launch of faster and lighter WAP website. Result- 10% increase of direct traffic on WAP
• Content Marketing –Package and push content offerings through social media and other media vehicles. Result- Got over 15 million hits on the website on certain events Currently working on-
• Brand Campaign and new initiatives for Dainik and DivyaBhaskar.com
• Heading Brand Partnership and alliances in order to drive direct traffic

Award/Recognition- Platinum Excellence Award 2016 Standing Ovation Award – July 2016

Dentsu Webchutney (Gurgaon) Designation: Associate Account Director Brands Managed: ITC, Nissin, Gatsby and OneAssist My role here was majorly to develop community on social media for all my clients and also drive business to the organization by conceptualizing ideas and strategies to increase brand awareness/traffic.

Key Projects-

> Launch of Cup Noodles (New Flavours) and Scoopies for IndoNissin Foods. Media vehicle/channels used: GDN, native, Facebook, SEO, On ground, Youtube. >> Development/conceptualization of new website and strategies to generate traffic on the website for Gatsby Media vehicle/channel used: Facebook, twitter, instagram , SEO, facebook, On ground, partnerships, referral. >> One Assist – Community development and lead generation campaigns on various display networks, social media, emailer, SMS, IVR >> ITC Aashirvaad aata – Community development for 3 social media profiles of Aashirvaad aata. Gold Grain Contest - Total participation – 21,000 people.

Ogilvy & Mather (Bangalore) Designation: Group Account Manager Brands Managed: Lenovo Key Projects- >>360 launch of Yoga Tablet and P780 smartphone for Lenovo using various media vehicles including: Youtube, Facebook, TV, print , GDN, shooper marketing, SMS >> Launch and promotion of thedostore.in – Lenovo India – Ecomm website. This involved conceptualizing engagement and discounting ideas in order to drive traffic on the website using GA . >> Topical/festive campaigns for Dostore on digital and social media. >>B2B campaigns for Thinkpad – Emailers, direct mailers, Linkedin. Award/Recognition- Employee of the month – October 2013

BBDO (Gurgaon) Designation: Account Manager Brans Managed: Aviva, Exxon Mobil, S.C.Johnson, Wrigley, ICI Dulux Key Project- >> Aviva – Community development and launch of various online plans for Aviva. >>Exxon Mobil – Dealer development, packaging and on ground activity. >> S.C Johnson – Launch of All out ultra in India and Indonesia using 360 approaches. Media Vehicle used: Digital, social, print , TV, radio and On ground >> Wrigley- Launch of promotion of Doublemint Mints, Doublemint sticks and Doublemint Splash. Media Vehicle used: Digital, social, print , TV, radio and On ground >> ICI Dulux - Development of launch communication and innovative POS for different campaigns for sub brands of ICI Dulux - Velvet Touch, Weather Shield, re-launch of 3in1 and DSS

Dentsu Creative Impact (Delhi) Designation: Account Executive Brands Managed: Maruti Suzuki, Mamy Poko Pants, Wynncom Key Project- >> Launch of Mamypoko pants in india using ATL and BTL >>Launch of various mobile phones for wynncomm using ATL and BTL >> Assisted MarutiSuzuki in organizing Autoexpo 2010