THE VIEW

Amitav Ghosh eloquently states that speech is only a bag of tricks that fools you into believing that you could see through the eyes of another being. Building on the same idea, Dey criticizes the consumerist outlook built by an advertising industry which dupes people into believing that they aren’t buying a necessity but rather a status symbol. Luring people, like the one portrayed here, into the world of barcodes and QRs has resulted in the production of individuals who are ruthless in their exploitation.